https://dbaddad.com Dana Baddad Tue, 16 Apr 2024 09:31:52 +0000 https://dbaddad.com en https://dbaddad.com/Header Fri, 12 Apr 2024 15:04:20 +0000 Dana Baddad https://dbaddad.com/Header Dana BaddadDesign Systems @Zalando Info ︎ Info ︎LinkedIn ︎ Are.na ︎ Contact https://dbaddad.com/Homepage-N26-In-App Sun, 14 Apr 2024 15:43:59 +0000 Dana Baddad https://dbaddad.com/Homepage-N26-In-App 2023–2025 | Creative Direction N26 Brand Experience An assortment of projects that redefine what a modern banking experience looks and feels like. View project <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/7e3210a48352aa5e4b8548370879396a860227126989f66407e2b90fcf4c05fb/wallet-main.gif" data-mid="208956341" border="0" src="https://freight.cargo.site/w/800/i/7e3210a48352aa5e4b8548370879396a860227126989f66407e2b90fcf4c05fb/wallet-main.gif" /> https://dbaddad.com/Homepage-N26-Email-Design Sun, 14 Apr 2024 15:40:12 +0000 Dana Baddad https://dbaddad.com/Homepage-N26-Email-Design 2023-2025 | Design System A Design System for Marketing E-mails A customer-centric way of composing, designing and reviewing emails at N26. &nbsp; View project <img width="1085" height="1080" width_o="1085" height_o="1080" data-src="https://freight.cargo.site/t/original/i/34fb47e84e3fee7660756bb9d90f50b60ac522bfee16fb2aec93a1c69f71b427/cover.jpg" data-mid="208980033" border="0" src="https://freight.cargo.site/w/1000/i/34fb47e84e3fee7660756bb9d90f50b60ac522bfee16fb2aec93a1c69f71b427/cover.jpg" /> https://dbaddad.com/Homepage-N26-Brand-Guidelines Mon, 15 Apr 2024 14:30:56 +0000 Dana Baddad https://dbaddad.com/Homepage-N26-Brand-Guidelines 2023 | Identity Design N26 Brand Guidelines RefreshTranslating a new brand strategy into actionable guidelines, fit for 2023 and beyond. &nbsp; View project <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f5f01a454f85c19208f557b7dd1fcf50cdb1e7f7d7450a057de3a74491eb9c52/thumbnail.jpg" data-mid="208980375" border="0" src="https://freight.cargo.site/w/1000/i/f5f01a454f85c19208f557b7dd1fcf50cdb1e7f7d7450a057de3a74491eb9c52/thumbnail.jpg" /> https://dbaddad.com/Homepage-Micro Fri, 12 Apr 2024 15:04:20 +0000 Dana Baddad https://dbaddad.com/Homepage-Micro &nbsp;2019–2022 | Platform &amp; Identity Design&nbsp; micro.radio&nbsp; Strategy, design and program development for a platform that shaped the culture of music in the Middle East View Project <img class="imgprojectcover" width="1512" height="1512" width_o="1512" height_o="1512" src="https://freight.cargo.site/t/original/i/5a75cec2da8dd0d69b90255b658cc0e072f53f0c09edaeb45626a19f7599b1ab/cover-grid.png" style="width: 444.461px; height: 444.461px;"> https://dbaddad.com/Homepage-HUO Tue, 16 Apr 2024 09:31:52 +0000 Dana Baddad https://dbaddad.com/Homepage-HUO &nbsp;2015 | Web Design Ways of Curating Digital Archive Contributing a design concept that brought the archive of renowned curator Hans Ulrich Obrist online, unlocking its potential to inspire and inform and educate.&nbsp; View Project <img width="1563" height="1024" width_o="1563" height_o="1024" data-src="https://freight.cargo.site/t/original/i/26a1af563d79a5a6be19b58b844db0440e8edbb3dd048fa3bc234ba7c194ea26/HUO_03.png" data-mid="209045996" border="0" src="https://freight.cargo.site/w/1000/i/26a1af563d79a5a6be19b58b844db0440e8edbb3dd048fa3bc234ba7c194ea26/HUO_03.png" />&nbsp; https://dbaddad.com/Homepage-UAE-Identity-Portal Tue, 16 Apr 2024 09:06:25 +0000 Dana Baddad https://dbaddad.com/Homepage-UAE-Identity-Portal &nbsp;2021—2022&nbsp; UAE Government Visual Identity&nbsp; Microsite A central hub to browse guidelines, download assets, stay updated, review FAQs, and submit requests for government entities and partners. View Project <img width="2258" height="2250" width_o="2258" height_o="2250" data-src="https://freight.cargo.site/t/original/i/6047037ae50b7f3dce1c158f859ec1d251787476b5646c42adb732b5df88a341/Frame-1.jpg" data-mid="209045819" border="0" src="https://freight.cargo.site/w/1000/i/6047037ae50b7f3dce1c158f859ec1d251787476b5646c42adb732b5df88a341/Frame-1.jpg" />&nbsp; https://dbaddad.com/Information Fri, 12 Apr 2024 15:04:20 +0000 Dana Baddad https://dbaddad.com/Information <img width="3200" height="4000" width_o="3200" height_o="4000" data-src="https://freight.cargo.site/t/original/i/2f3bdef051dafdffc9b2445ce115ebaa0b0de3f4bda8104985f97d0ba01780ec/22.06.14.Berlin.Purple000710_v2.jpeg" data-mid="241211816" border="0" data-scale="73" src="https://freight.cargo.site/w/1000/i/2f3bdef051dafdffc9b2445ce115ebaa0b0de3f4bda8104985f97d0ba01780ec/22.06.14.Berlin.Purple000710_v2.jpeg" /> ︎︎︎ LinkedIn︎︎︎ Soundcloud︎︎︎ Email I specialize in crafting design systems that bring brand identity to life across digital experiences. Currently on the Zalando Design System ​(ZDS) team, I shape brand-driven, scalable, and accessible experiences across Europe’s leading fashion platform. Before that, at N26’s in-house Creative Studio, I collaborated across teams to align brand and product, delivering a distinct and cohesive digital banking experience loved by millions of users. With a diverse career spanning tech, design studios and clients worldwide, I hold a BFA in graphic design from California College of the Arts. I've also pursued post-graduate research, including d.MBA and The New Normal programme at Strelka Institute for Design, Media and Architecture. Creating cultural resonance is at the heart of my work, whether through commercial collaborations or self-initiated projects like micro.radio. Currently, I’m researching music libraries—if you’re interested in collaborating, reach out! https://dbaddad.com/N26-Brand-Guidelines Sun, 14 Apr 2024 20:10:36 +0000 Dana Baddad https://dbaddad.com/N26-Brand-Guidelines Brand Guidelines Refresh The N26 brand has evolved throughout the years, from an early disruptor to one of Europe’s leading digital banks. With a brand that is ever evolving, the guidelines have always had to keep up. Since the last revision in 2021, N26 established new local social channels, sharpened its brand strategy, introduced new marketing personas and launched a new tagline. There are now more people with their hands (and eyes) on the brand than ever, from in-house designers, to freelancers, creative agencies and content creators. For brand recognition and consistency, the stakes have never been higher. In collaboration with: Lee Chapdaniel, Jade Bae, Shikma Sharon, Chris Poots, Kai Heuser, Pierre du Plessis, Robert Plagge, &amp; Alicia Kowol.&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/212f551e924a6a4e8015cf523043fb0678310045b0e23d6760316440841c210d/1.0.jpg" data-mid="208937730" border="0" src="https://freight.cargo.site/w/1000/i/212f551e924a6a4e8015cf523043fb0678310045b0e23d6760316440841c210d/1.0.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/70be94d1dcb7dd73ed9e595786b21b7940384711d4a352742a02ed06b5b5e3c1/1.1.jpg" data-mid="208937749" border="0" src="https://freight.cargo.site/w/1000/i/70be94d1dcb7dd73ed9e595786b21b7940384711d4a352742a02ed06b5b5e3c1/1.1.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2a0f29943a0448e78e6caa203518e504270e9b7c57812a923fa3be7e2e87b3ce/1.6.jpg" data-mid="208937750" border="0" src="https://freight.cargo.site/w/1000/i/2a0f29943a0448e78e6caa203518e504270e9b7c57812a923fa3be7e2e87b3ce/1.6.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4586bec45a25a67e247ce0743a6e81953e85762793cedd8380ac0f8d2ed819d2/image-16.png" data-mid="208938008" border="0" src="https://freight.cargo.site/w/1000/i/4586bec45a25a67e247ce0743a6e81953e85762793cedd8380ac0f8d2ed819d2/image-16.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4817c57e182916e78f07d92bfc0aec0aef0d2b2f27e2d04c75f9988e0cd965b0/image-17.png" data-mid="208938009" border="0" src="https://freight.cargo.site/w/1000/i/4817c57e182916e78f07d92bfc0aec0aef0d2b2f27e2d04c75f9988e0cd965b0/image-17.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c250b7120eb15cc7acce0ad8b80f2eb5e481fe21aa2345c33b5b70efac933779/image-14.png" data-mid="208938019" border="0" src="https://freight.cargo.site/w/1000/i/c250b7120eb15cc7acce0ad8b80f2eb5e481fe21aa2345c33b5b70efac933779/image-14.png" /> <img width="1922" height="1082" width_o="1922" height_o="1082" data-src="https://freight.cargo.site/t/original/i/5582bf08e89b921121b84b9192b7934ab77edd671cf166b2c10529be3090f582/image-1294.png" data-mid="208938023" border="0" src="https://freight.cargo.site/w/1000/i/5582bf08e89b921121b84b9192b7934ab77edd671cf166b2c10529be3090f582/image-1294.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dd72477f0143e0203154f9bf9d2ff6ae07883ec5b8b97e0f4394bc1e96451d15/image-13.png" data-mid="208938018" border="0" src="https://freight.cargo.site/w/1000/i/dd72477f0143e0203154f9bf9d2ff6ae07883ec5b8b97e0f4394bc1e96451d15/image-13.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/94dec447c5b6b903e3f1a0d54fa3b0a9fec1653b8b3867004fe06e53d0237045/image-19.png" data-mid="208938010" border="0" src="https://freight.cargo.site/w/1000/i/94dec447c5b6b903e3f1a0d54fa3b0a9fec1653b8b3867004fe06e53d0237045/image-19.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5138a7248690a004fd4caee34b73c03110391a515f01f4faa186ac1dff8949bc/image-15.png" data-mid="208938020" border="0" src="https://freight.cargo.site/w/1000/i/5138a7248690a004fd4caee34b73c03110391a515f01f4faa186ac1dff8949bc/image-15.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0ad8a58932c85185132c12ed3533aecc2af9903734622857c7febf4b726cfeb0/image-12.png" data-mid="208938017" border="0" src="https://freight.cargo.site/w/1000/i/0ad8a58932c85185132c12ed3533aecc2af9903734622857c7febf4b726cfeb0/image-12.png" /> <img width="1921" height="1080" width_o="1921" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9fc05b7b1d325b321daf6a759591c70f56ef31293deaf0a3281a7879d55c4f05/image-1569.png" data-mid="208938107" border="0" src="https://freight.cargo.site/w/1000/i/9fc05b7b1d325b321daf6a759591c70f56ef31293deaf0a3281a7879d55c4f05/image-1569.png" /> Simultaneously narrating and expressing the brand. We aimed not only to narrate but also to embody N26's refined brand strategy and tagline. Departing from traditional passive running headers, we integrated them directly into the content, allowing them to seamlessly blend with the page headlines. At times, these headers exuded N26's brand personality, injecting a touch of wit and vibrancy into the guidelines. <img width="1080" height="715" width_o="1080" height_o="715" data-src="https://freight.cargo.site/t/original/i/f8c423cf6afc5896f778e0740f54c9198c0e5f08fca0b1409115d1f56e5d37a3/1-vision_1080.gif" data-mid="208938222" border="0" src="https://freight.cargo.site/w/1000/i/f8c423cf6afc5896f778e0740f54c9198c0e5f08fca0b1409115d1f56e5d37a3/1-vision_1080.gif" /> <img width="1080" height="715" width_o="1080" height_o="715" data-src="https://freight.cargo.site/t/original/i/80dfc534d91834b5a94b31805f28a870d24aeb6d6e4faacffb5538b4a4aad580/4-crimes_1080.gif" data-mid="208938225" border="0" src="https://freight.cargo.site/w/1000/i/80dfc534d91834b5a94b31805f28a870d24aeb6d6e4faacffb5538b4a4aad580/4-crimes_1080.gif" /> <img width="1080" height="715" width_o="1080" height_o="715" data-src="https://freight.cargo.site/t/original/i/6da9607566deee4541fa85897d5592daa0835170b19c9c51f72034b5ceaafc1c/2-weare_1080.gif" data-mid="208938223" border="0" src="https://freight.cargo.site/w/1000/i/6da9607566deee4541fa85897d5592daa0835170b19c9c51f72034b5ceaafc1c/2-weare_1080.gif" /> <img width="1080" height="715" width_o="1080" height_o="715" data-src="https://freight.cargo.site/t/original/i/22d917c287d0d73edf4515c0a177722530d6cbde8afb852744ce9dac7c621660/3-tldr_1080.gif" data-mid="208938224" border="0" src="https://freight.cargo.site/w/1000/i/22d917c287d0d73edf4515c0a177722530d6cbde8afb852744ce9dac7c621660/3-tldr_1080.gif" /> Designed to browse. Our design approach&nbsp;centered on the principle of "show, don't tell." Recognizing that lengthy text in guidelines often goes unread, we opted for a visual-first approach. Therefore we used less words and more visuals to communicate, treating the document itself like an artifact of the brand’s personality.&nbsp; <img width="1048" height="860" width_o="1048" height_o="860" data-src="https://freight.cargo.site/t/original/i/eb0613d138c49c8d7579861d8d57b8047141bb221b68838c043758f00071a8ac/Slide-4_3---14.jpg" data-mid="208938265" border="0" src="https://freight.cargo.site/w/1000/i/eb0613d138c49c8d7579861d8d57b8047141bb221b68838c043758f00071a8ac/Slide-4_3---14.jpg" /> <img width="1047" height="860" width_o="1047" height_o="860" data-src="https://freight.cargo.site/t/original/i/a82d0d7c84d7c423dc9d0acc16f4f1485919f4426897e7ac855ff014973ce0d6/Slide-4_3---11.jpg" data-mid="208938264" border="0" src="https://freight.cargo.site/w/1000/i/a82d0d7c84d7c423dc9d0acc16f4f1485919f4426897e7ac855ff014973ce0d6/Slide-4_3---11.jpg" /> <img width="1080" height="1036" width_o="1080" height_o="1036" data-src="https://freight.cargo.site/t/original/i/974a5c0670bf30379ea1e51417194675660cd11a70411153d2c75ce6e6cf4732/Slide-4_3---10.jpg" data-mid="208938263" border="0" src="https://freight.cargo.site/w/1000/i/974a5c0670bf30379ea1e51417194675660cd11a70411153d2c75ce6e6cf4732/Slide-4_3---10.jpg" /> <img width="1080" height="1036" width_o="1080" height_o="1036" data-src="https://freight.cargo.site/t/original/i/d46d7b3b181255b3de0d5cb11ae7e40249ae2296fdd694ae0770a1765adc44d8/Slide-4_3---9.jpg" data-mid="208938262" border="0" src="https://freight.cargo.site/w/1000/i/d46d7b3b181255b3de0d5cb11ae7e40249ae2296fdd694ae0770a1765adc44d8/Slide-4_3---9.jpg" /> Empowering&nbsp; eveyone, not only creatives. To ensure our brand communication materials were easily available not only for creatives, we built a series of internal G-slide deck templates available for everyone at N26 to use. <img width="1772" height="1083" width_o="1772" height_o="1083" data-src="https://freight.cargo.site/t/original/i/6b11f718b37ae7f7430e2853dd2a10ee76cbea5bd8084fadc77bc220637c7b80/deck.png" data-mid="208957807" border="0" src="https://freight.cargo.site/w/1000/i/6b11f718b37ae7f7430e2853dd2a10ee76cbea5bd8084fadc77bc220637c7b80/deck.png" /> https://dbaddad.com/Micro-Intro Mon, 15 Apr 2024 13:57:16 +0000 Dana Baddad https://dbaddad.com/Micro-Intro Shaping the culture of music in Amman&nbsp; micro.radio was a hybrid, Amman-based community platform dedicated to exploration and discovery. Consisting of a multi-channel online broadcast, and a physical studio space at the heart of Jordan’s capital Amman, the platform explored music, culture and the city through the lens of a new generation, unbound by genres of methods.